This episode is also available on YouTube - https://youtu.be/_7WfLJcsmA0
Today on the Techpoint Africa Podcast, we have an insightful discussion into the place of traditional (offline) marketing in a world of digital marketing.
Hosting the podcast is Senior Reporter, Ogheneruemu Oneyibo with Olabinjo Adeniran, a Nigerian technology professional with over ten years of experience leading and managing marketing campaigns for African startups, as our guest.
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00:00 - Intro
01:41 - Explaining digital, offline, and hybrid marketing
06:29 - Personal preference
07:32 - What's the draw for both?
11:56 - What's the best medium for businesses?
15:12 - Building trust online
20:21 - Advertising to a consumer market that is less than 30% online
23:04 - Will there be a time where all marketing will be digital?
24:30 - Which is best overall?
26:31 - Your customer cannot be everyone!
This episode was produced by Gracious Sede and Chimgozirim Nwokoma
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Music - Beach by MBB
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