How to choose between offline and digital marketing

Episode 149 November 29, 2022 00:29:06
How to choose between offline and digital marketing
Techpoint Africa Podcast
How to choose between offline and digital marketing

Nov 29 2022 | 00:29:06

/

Hosted By

Chimgozirim Nwokoma Bolu Abiodun

Show Notes

This episode is also available on YouTube - https://youtu.be/_7WfLJcsmA0

Today on the Techpoint Africa Podcast, we have an insightful discussion into the place of traditional (offline) marketing in a world of digital marketing.

Hosting the podcast is Senior Reporter, Ogheneruemu Oneyibo with Olabinjo Adeniran, a Nigerian technology professional with over ten years of experience leading and managing marketing campaigns for African startups, as our guest.

To advertise or promote your brand, visit this link or send an email to business@techpoint.africa

Timestamps
00:00 - Intro
01:41 - Explaining digital, offline, and hybrid marketing
06:29 - Personal preference
07:32 - What's the draw for both?
11:56 - What's the best medium for businesses?
15:12 - Building trust online
20:21 - Advertising to a consumer market that is less than 30% online
23:04 - Will there be a time where all marketing will be digital?
24:30 - Which is best overall?
26:31 - Your customer cannot be everyone!

This episode was produced by Gracious Sede and Chimgozirim Nwokoma

Email us your feedback at podcast@techpoint.africa. Visit www.techpoint.africa for more stories.

Music - Beach by MBB

Other Episodes

Episode 121

September 01, 2022 00:36:12
Episode Cover

Everything you need to know about the 5G network in Nigeria with MTN CMO, Adia Sowho

This episode is also available on YouTube - https://www.youtube.com/watch?v=nV_uNYz6GTY As you might have noticed, today's Techpoint Africa Podcast is a little — well more...

Listen

Episode

April 19, 2022 00:13:35
Episode Cover

Why attend Techpoint Africa Blockchain Summit?

Techpoint Africa Blockchain Summit — Engineering Tomorrow’s Internet. Register at blockchain.techpoint.africa. Email us your feedback at podcast@techpoint.africa. Visit www.techpoint.africa for more stories.

Listen

Episode

December 06, 2019 00:16:40
Episode Cover

DStv Now going solo, MTN & Airtel in data wars and new digital rights bill

Read all the articles referenced on today's episode here. https://techpoint.africa/topics/techpoint-africa-podcast-16/ Listen every Friday at 8 AM (WAT). You can find us on Apple Podcasts,...

Listen