How to choose between offline and digital marketing

Episode 149 November 29, 2022 00:29:06
How to choose between offline and digital marketing
Techpoint Africa Podcast
How to choose between offline and digital marketing

Nov 29 2022 | 00:29:06

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Hosted By

Emmanuel Paul Oluwanifemi Kolawole Chimgozirim Nwokoma

Show Notes

This episode is also available on YouTube - https://youtu.be/_7WfLJcsmA0

Today on the Techpoint Africa Podcast, we have an insightful discussion into the place of traditional (offline) marketing in a world of digital marketing.

Hosting the podcast is Senior Reporter, Ogheneruemu Oneyibo with Olabinjo Adeniran, a Nigerian technology professional with over ten years of experience leading and managing marketing campaigns for African startups, as our guest.

To advertise or promote your brand, visit this link or send an email to business@techpoint.africa

Timestamps
00:00 - Intro
01:41 - Explaining digital, offline, and hybrid marketing
06:29 - Personal preference
07:32 - What's the draw for both?
11:56 - What's the best medium for businesses?
15:12 - Building trust online
20:21 - Advertising to a consumer market that is less than 30% online
23:04 - Will there be a time where all marketing will be digital?
24:30 - Which is best overall?
26:31 - Your customer cannot be everyone!

This episode was produced by Gracious Sede and Chimgozirim Nwokoma

Email us your feedback at podcast@techpoint.africa. Visit www.techpoint.africa for more stories.

Music - Beach by MBB

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